Interview with Brian Noll on selling tools to the Enterprise!
Thu, 09/30/2010 - 20:29 — brian
Brian Noll was interviewed by Bob Walsh and Patrick Foley of Microsoft for the Startup Success Podcast on September 24, 2010.
"This week Bob and Pat interview Brian Noll, co-founder of Code Complete Software, on how his company markets developer tools to enterprise. Brian’s firm is the North American marketing force for JetBrains and other software companies who want to crack the enterprise market.
If you think you know how to sell to enterprise, realize this: we’re in a recession, Open Source has changed the game, and in this podcast Brian is kind enough to share the new rules."
Download the show here: Show #83 Or if you prefer, Subscribe to the podcast in Apple iTunes.