Expertly selling and marketing development tools is what we do!

Code Complete Software was born from a desire to change how development tools are brought to market.  We find often the creators of great tools really struggle with sales and marketing strategy.  They struggle with product positioning, distribution, pricing, sales process, partnership programs, and many things which are not part of product development.

Also, the landscape is difficult.  Traditional development tools distributors and resellers simply take orders and do not drive demand.  The alternative of hiring a dedicated sales force can be even more of a tricky proposition.  Finding experienced sales and marketing personnel who really know how to sell and market development tools is very difficult.  Code Complete Software offers an unique solution.

We do a few things which really set us apart:

Stealth approach

We act both as an exclusive distributor and sales agent, representing ourselves as from your company. From the customers standpoint, your relationship with Code Complete Software will be invisible.

Good tools are sold peer to peer; not from press releases

We understand how demand is developed.  Development tools are not effectively marketed and sold like other products.  Successful tools create value and are sold on craftmanship.  You must be active in developer communities, communicate with luminaries, and drive demand from blog posts, tweets, and reviews. 

Internet based, packaged product and SaaS expertise

Established, proven success in internet based sales processes (download, evaluation, follow up, closure). Our experience and implementation of inbound marketing campaigns will achieve results.  We believe in automated marketing where it only makes sense.  More importantly, for your sales process to be successful, we provide cordial and expert sales support to help evaluators along in their decision.

Complete operations, accounting support

We perform all necessary back office functions to support the sales operations, including dealing with online credit card processors when needed, accounts receivable, and accounting.

We get paid when we impact your business

We are selective on the products we represent.  Our business model is that we make fees only on straight commission. In some cases, we will waive fees and look to invest in companies.

Business development, OEM, partnership and licensing expertise

Exploring the competitive landscape and pursuing business development deals is quite an art; something we've perfected over the last 15 years.  Finding and closing strategic deals takes a large time investment, as vendors need to be careful to avoid being distracted and must keep laser focused on only high value partnering efforts.  We'll help you devise a plan and execute it to fit your goals.

Incubation and Investment

We are always interested in investment opportunities. We help development tools companies get to market, not only by creating on executing a marketing and sales plans, but sometimes offering to fund development efforts of products we strongly believe have great potential.